

25/02/1980
The title of the bestselling 1978 novel by Judith Krantz is the name of an ultra-chic Bevery Hills boutique that rags-to-riches Billy Ikehorn (Lindsay Wagner) established to fill the void left in her life by the illness of her elderly tycoon husband (Efrem Zimbalist Jr.) and his subsequent death. To help make Scruples what it has become, Billy had brought in top fashion photographer Spider Elliott (Barry Bostwick) and fashion designer Valentine O'Neill (Marie-France Pisier), and it is the intertwined lives and romances that propel this sumptuous but sudsy saga.

Lindsay Wagner
as Billy Ikehorn

Barry Bostwick
as Spider Elliott

Marie-France Pisier
as Valentine O'Neill

Efrem Zimbalist Jr.
as Ellis Ikehorn

Connie Stevens
as Maggie McGregor

Nick Mancuso
as Vito Orsini

Robert Reed
as Josh Hillman

Gene Tierney
as Harriet Toppingham

Louise Latham
as Mary Ann Evans

Genevieve
as Lilianne de Vertdulac

Michael Callan
as Alan Wilton

Gary Graham
as Jake Cassidy

Sarah Marshall
as Susan Arvey

Milton Selzer
as Sid Amos

Paul Carr
as Pat O'Byrnne

John Hancock
as Lt. Tony Bakersmith

Anna Lee
as Aunt Wilhelmina

Lelia Goldoni
as Joanne Hillman

George Gaynes
as John Prince

Kim Cattrall
as Melanie Adams

Frank M. Benard
as Edouard

Gavin MacLeod
as Curt Arvey

Laraine Stephens
as Eliza
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