The Persuaders
09/11/2004
PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.
Documentary
Movie Information
Douglas Atkins
as Himself
Scott Donaton
as Himself
Linda Eatherton
as Herself
Stuart Ewen
as Himself
Richard Ford
as Himself
Richard Frank
as Himself
Bob Garfield
as Himself
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