Beer, those were the days

05/07/1956

In 1955 Tadahito Mochinaga was asked to create commercials for Asahi beer, which he created using stop-motion, followed by the 1956 short film "Beer Mukashi Mukashi" (Beer, those were the days...), created specifically for theatres. With the help of Kikachiro Kawamoto and Noburo Ofuji, this is the first animated short/commercial in stop-motion made for Japanese cinemas!