

04/12/2024
In early 1960s Toronto, a white, Anglo-centric city, an underground music scene emerged from the Jamaican diaspora, led by newcomers like Jackie Mittoo, Wayne McGhie, and a young Jay Douglas. Battling racism and indifference, they left a lasting but underrecognized mark on Canadian music and culture. Nearly 60 years later, Jay Douglas still champions Jamaican music and is finally receiving long-overdue recognition. Play It Loud is a feature documentary that tells the little-known story of how Jamaican music became a vital, unlikely part of Canadian culture. It traces a cultural migration that made Canada a global hub for Jamaican music - celebrated abroad but overlooked at home. Told through the life and music of beloved singer Jay Douglas, born Clive Pinnock in rural Jamaica, the film follows his journey from teen performer to enduring icon.

Jay Douglas
as Jay Douglas

Jackie Richardson
as Jackie Richardson

Lowell 'Sly' Dunbar
as Lowell 'Sly' Dunbar

Rollie "Cadence Weapon" Pemberton
as Rollie "Cadence Weapon" Pemberton

Lillian Allen
as Lillian Allen

Klive Walker
as Klive Walker

Nicholas Jennings
as Nicholas Jennings

Carlene Davis
as Carlene Davis

Grub Cooper
as Grub Cooper

Supreme La Rock
as Supreme La Rock

Michael Williams
as Michael Williams

Eddie Bullen
as Eddie Bullen

Henry Marks
as Henry Marks

Everton Pablo Paul
as Everton Pablo Paul

Adrian Miller
as Adrian Miller

Matt Sullivan
as Matt Sullivan

Shahi Teruko
as Noreen / Beverly Kelso of The Wailers / Cissy Houston

Jephthe Beljour
as Jay Douglas

Gabriel Gherutchi
as Mr. Bulucan / Matt Sullivan

Eon Sinclair
as Band Member

Dana Carrabon
as Coxsone Dodd / band member

Ethan Henderson
as young Jay Douglas

Barry Malcolm
as Barry Malcolm

Kehinde Akanbi
as Buddas

Demi Pinnock
as Demi Pinnock

Empress Harmony
as Jackie Richardson

Stan Pinnock
as Stan Pinnock

Cameron Greene
as Everton Pablo Paul

Ian Dawkins
as Ian Dawkins

Ricky Cambia
as DJ Supreme La Rock
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