Smoker of the Future

01/01/1985

This anti-smoking public information film has the kind of stylistic sheen often associated with 1980s British advertising, with its sci-fi setting, filtered smoke and gloomy aesthetics clearly inspired by the works of Ridley Scott (although it’s directed by his contemporary, Barry Myers). It imagines a genetically advanced future humanoid who’s evolved to be a ‘natural born smoker’ – complete with enlarged nostrils and tapping finger - before reminding us that no such creature yet exists. While we expect smoking adverts to be disturbing, the titular character is disquieting in a refreshingly unusual sense.